Privacy Policy
At Direct Business Wear Limited ("we", "us", "our"), we are dedicated to safeguarding and preserving your privacy when visiting our site or communicating electronically with us. This Privacy Policy, together with our Terms of Use, explains what happens to any personal data that you provide to us, or that we collect from you when you are on this site. We do update this Policy from time to time so please review this Policy regularly.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting and using our site you are accepting and consenting to this Privacy Policy.
For the purpose of the UK General Data Protection Regulation (UK GDPR), the data controller is Direct Business Wear Limited of 7-15 Pink Lane, Newcastle upon Tyne, NE1 5DW.
Information We Collect
In operating our website we may collect and process the following data about you:
- Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, and when you report a problem with our site. The information you give us may include your name, address, e-mail address, phone number, and financial and credit card information. Information that you provide by filling in forms on our website, such as when you registered for information or make a purchase. Information provided to us when you communicate with us for any reason.
Information we collect about you. With regard to each of your visits to our site, we may automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
- Details of your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, Live Chat and other communication data.
Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers) and may receive information about you from them.
Use of Cookies
We may gather information about your general internet use by using a cookie file. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer's hard drive. They help us to improve our website and the service that we provide to you.
All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular parts of our website.
Use of Your Information
The information that we collect and store relating to you is primarily used to enable us to provide our services to you. In addition, we may use the information for the following purposes:
- To provide you with information requested from us, relating to our products or services. To provide information on other products which we feel may be of interest to you, where you have consented to receive such information.
- To meet our contractual commitments to you.
- To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service.
If you are an existing customer, we may contact you with information about goods and services similar to those which were the subject of a previous sale to you.
Furthermore, we may use your data, or permit selected third parties to use your data, so that you can be provided with information about unrelated goods and services which we consider may be of interest to you. We or they may contact you about these goods and services by any of the methods that you consented at the time your information was collected.
If you are a new customer, we will only contact you or allow third parties to contact you only when you have provided consent and, only by those means you provided consent for.
If you do not want us to use your data for our or third parties you will have the opportunity to withhold your consent to this when you provide your details to us on the form on which we collect your data.
Storing Your Personal Data
We may transfer data that we collect from you to locations outside of the European Economic Area (“EEA”) for processing and storing. Also, it may be processed by staff operating outside the European Economic Area who work for us or for one of our suppliers. For example, such staff maybe engaged in the processing and concluding of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.
We will take all reasonable steps to make sure that your data is treated securely and in agreement with this Privacy Policy.
Data that is provided to us is stored on our secure servers. Details relating to any transactions entered into on our site will be encrypted to ensure its safety.
The transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and the transmission of such data is therefore entirely at your own risk.
Disclosing Your Information
Where applicable, we may disclose your personal information to any member of our group. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries (if any) as defined in Section 1159 of the UK Companies Act 2006.
We may also disclose your personal information to third parties:
- Where we sell any or all of our business and/or our assets to a third party.
- Where we are legally required to disclose your information.
- To assist fraud protection and minimise credit risk.
Third Party Links
You might find links to third party websites on our website. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
Your Rights
The UK GDPR gives you the right to access the information that we hold about you. Should you wish to receive details that we hold about you please contact us using the contact details below.
You also have the right to request the correction, erasure, restriction, transfer, or to object to the processing of your personal data and, where technically feasible, the right to data portability in certain circumstances. To exercise these rights, please contact us using the contact details below.
Contacting Us
We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us at:
Direct Business Wear Limited
7-15 Pink Lane
Newcastle upon Tyne
NE1 5DW
You also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner's Office (ICO). For further information, you can visit the ICO website at https://ico.org.uk.
Changes to this policy
We may update this policy from time to time. Please check this page periodically for changes. By continuing to use our site, you agree to the policy and any updates.
This Privacy Policy was last updated November 2023.